The Campamento stays deeply connected to its roots and to the many creative projects that take shape here in Galicia. This corner of northwestern Spain is full of people who create with purpose and emotion, individuals who inspire us through their stories and initiatives.

That’s why we visited BYNANÄ, the embroidery project led by its founder, Yolanda Rodríguez, a mother of two whose pieces now travel the world, becoming part of weddings, celebrations and everyday life at home.

What began as a children’s fashion brand named after her daughter has grown into a universe of handcrafted tablecloths, napkins and seating plans. Designed and made in Galicia, BYNANÄ is much more than a project for Yolanda, it’s a way of living, creating and sharing beauty with others.

What does BYNANÄ mean to you today, beyond a professional project?

For me, BYNANÄ means everything: it’s my other child, my way of distracting myself from the chaos of my daily routine. Thanks to BYNANÄ, I’m a better mother and a better person, because what this great project teaches me every day is amazing, in addition to all the people and places I’ve met along the way.

Where does the name BYNANÄ come from? Is there any story or memory behind it?

BYNANÄ, we named it after my first daughter, Mariana, since her nickname was Nana. It started as a children’s fashion brand, where we produced basic capsule collections with handmade embroidery. We also made some women’s items, but we saw that the market was still complicated. Since I’m passionate about home decor, I began to shift the brand’s focus and started producing tablecloths and napkins with designs I painted, which then were hand-embroidered in the workshop. The truth is that it started to be very popular, and big brands and people put a lot of trust in me. Until a woman who works at Cartier asked me for an embroidered seating plan, and we designed it together. That’s when we started focusing on weddings and events, and we’re currently working on weddings in Italy, the United States, etc.

Do you remember the first commission that made you think “BYNANÄ makes sense”? Has any project been especially meaningful to you?

Yes, one of the first commissions that excited me and made me realize this project could really be a success was a project we made for Cristina and her hotel, Cristinebedfor. I loved her hotel and her style, and she trusted us from the very beginning. When it comes to weddings, I always say that thanks to Barbara de Cartier, who trusted our work for one of the most important days of her life, we were able to find another focus, as it was one of the first embroidered seating plans made on the market that I can remember.

Your embroidery pieces accompany people through unique moments in their lives. What excites you about being part of these stories?

It’s the part I enjoy most about my job: supporting the bride and groom and helping them design their embroidered pieces, as I think it’s a beautiful and special memory that will last a lifetime. I’m thrilled when they send me photos of their wedding, and we see our pieces on their special day.

What role has your experience creating content and building community played in the birth of BYNANÄ?

My experience creating content and building community has been key to BYNANÄ. I’ve focused my work on blending art and fashion, telling stories through handcrafted embroidery and connecting with people who are passionate about handmade items. I try to ensure that everything reflects creativity and passion, shaping a brand with its own soul.

How has motherhood influenced your way of creating?

The truth is, it’s had quite a bit of influence. My head is always on a thousand things, I’m much more distracted than before. But it’s true that partly thanks to them, I’ve become more resourceful and more organized, especially mentally, when it comes to working. I usually work from home, which is where my office is, although I spend a lot of time in my studio, and that’s where I feel most creative.

What do Mariana and Tomi contribute to your work? What does BYNANÄ mean to them?

They are my daily inspiration. Mariana, who is 4 years old, always tells me, whenever she sees me at home painting the large tablecloths, that she wants to do the same when she grows up and loves to come with me to the workshop. She’s a very creative girl and loves to paint. She reminds me a lot of myself when I was little, as I would spend hours and hours painting. Tomas is 1.5 years old and is more of a playful person, although paint and water are his two passions at the moment. They aren’t very aware of the work itself yet, but they always associate it with painting and fun, and in the future they will see the effort their mom put into this project.

In today’s fast-paced world, do you think the slow pace of embroidery helps you be more present?

The reality of my work isn’t exactly slow, hehe, but it’s true that when creating such delicate pieces, we really want to promote sustainable and slow fashion, which I think is our focus today. We also have a very personalized approach to our clients, and that’s what makes it special.

What kind of creative learning would you like them to experience in their childhood?

I’d like my children to discover their creativity through painting, exploring colors, shapes, and emotions. I think it’s a really good thing and it relaxes them a lot.

Where do you find inspiration in your daily life? Does your connection with the sea and Galicia play an important role in your creative process?

Yes, Galicia is very inspirational for me. In fact, you’ll see that many of the tablecloths I make, even for weddings, are decorated with drawings of Galician cuisine, which people demand me a lot, such as shrimp, barnacles, and lobster, my signature design, haha. The Galician coast is amazing, and I always look there for inspiration.

What has been your biggest challenge as a mother and entrepreneur? And your greatest achievement? Do you have a clear vision of what you want to build with BYNANÄ in the future?

The biggest challenge has been being able to move this brand forward alongside the birth of my two children and combining it with my sport, surfing, which I dedicated myself to professionally from the age of 10 until I was 18. For the future, I only hope that my brand continues to fulfill me as much as it does now, and that it keeps growing, so I can continue meeting incredible people along the path.