A New Point of View is an exercise in which we expose ourselves to the eyes of a creative, without any limitation or indication. It is a tool to interact with other people and to expand our limits with the sole objective of continuing learn. In this Chapter IV, a creative team based in Madrid worked together to create an imagine world and this is what they told us:
“One of the things we miss the most of our childhood is that extraordinary capacity to perceive and imagine worlds that are no longer accessible to adults. They can only exist in their minds.
We wanted to bring to life that sense of endless possibilities and creativity by creating a space for Noah and Adan to have fun. We wanted to move away from making them “cool” to our adult eyes, the idea was for them to help us remember that feeling of freedom. At the end of the day, kids are better at teaching us what we have lost than we are at teaching them what we have learnt.
This was an opportunity to go back to those years where we could run under the sun.”
Photo: Javier Ruiz
Art director: Leila Rodriguez
Stylist / HMUA: Carla Paucar
Producer: María Rubio
Kids: Adan & Noah
At the end of the day, kids are better at teaching us what we have lost than we are at teaching them what we have learnt.